Homeless youth

Homeless youth
People we don't see.

Monday, October 24, 2011

Your yearend fundraising campaign

My what?

If this is your reaction to the title of this post I urge you to read on.

If you have already begun your campaign, I urge you to read on.

As I wrote in my last post, we began our yearend campaign about two weeks ago. This past Monday our first mailing went out. The first online donation was made on Wednesday. The first check arrived Thursday.

The second mailing goes out this week. Just to be clear, my yearend campaign's first set of mailings includes three mailings to three different categories of donors and potential donors.

I am ecstatic to be seeing results of the campaign before Halloween.

Knowing that many who read my blog are way understaffed, and indeed may be the only staffer, please know that it is not too late to start your yearend campaign. Just start it this week. Get started on an action plan that covers you from this week all the way through December 31st. What will happen this week? Who will do it? How much money needs to be raised? All important questions.

The key, if you haven't yet begun, is to not to fret. Take action now and everything will be just fine.

If you have already begun your yearend campaign, keep in mind that I like to always stay ahead of the game. That means a reminder email to anyone who is receiving the mailing. That means making sure all of my future mailings go out on time. It also means that the board becomes more and more involved.

My board is totally involved. I loved how so many of them came into the office before our first mailing went out and wrote personal notes on the letters about to go out. I'll keep in touch with them on who responds to the first mailing, and they will be totally involved with keeping in touch with those who have not responded to the first ask. Remember, big or small, an active board is key to any yearend campaign.

Finally, remember to ask for help from other fundraisers. There is plenty of money to go around and my hope is that everyones yearend campaign is beyond successful! I love talking strategy with other fundraisers.

Thanks for reading. I'll keep writing about our yearend campaign. I would love to hear how yours is going!

1 comment:

  1. Begun, and in the middle of a whirlwind, trying to get it moving!

    October mailing out. Newsletter almost done, email campaign - 3 of 7 written... supporting social media started. Yikes!

    As you say, sometimes you just have to put your head down and keep moving along!