After a few months of planning, our annual Community Breakfast is only a few weeks away. The excitement is building, especially because this will be my first one with my new organization.
I'm sure you've been to a breakfast like this. It's a wonderful way for a non-profit to take just an hour of someones time and give the the basic 101 on your organization, your mission and your successes. Ours is a fundraiser, and it's one of those where we offer a free breakfast and then ask for a meaningful gift at some point during the breakfast.
Some of you might be thinking, "oh, another event" and not in a good way. I guarantee you that a community breakfast can be fun in many ways and is a wonderful way to re-engage donors, introduce your mission to new potential donors and raise money all at the same time.
When we decided the general time of the year that we wanted to have the breakfast, we went to hotels and asked for space and a plated breakfast price. I have found that when you give the hotel the the opportunity to pick a date that works best for them, then that can relate to a less expensive breakfast.
Once the date and location were settled, I took this information to a board meeting. I told them that this is a huge opportunity for us to show what we do to potential new supporters and to raise money. I also told them how many table we wanted committed and by when we wanted them committed. Then I asked each board member to commit to hosting a table, which meant they would be in charge of filling one table at breakfast.
Because of that presentation and then a week filled with calls to known supporters, we were at 80% of our table goals in two weeks.
It's a free breakfast. Sure there will be an ask, and the ask is for an incredible cause.
We built energy and excitement around the event. We maintained consistent communication with all of the table captains. We began a list of people who wanted to attend so we could plug them into tables of captains who did not have their table filled.
I get even more excited just writing about. A room filled with 450 people, all a mix of levels on how they support us from never having heard about us to having donated and volunteered for years.
Have you had a community breakfast?
Thanks so much for reading!