This past week I got yet another call from a nice guy who works for a fundraising company and wanted me to talk about hiring them to help us with our donors, especially with retaining donors and finding new donors.
There are a lot of companies out there who do an amazing job in supporting fundraising efforts for non profits.
But there are some things that you just have to do for yourselves.
If you are fearful of speaking with your donors, of getting to know them and their vision for your non profit (and making sure it matches their personal vision) then you might want to try another field.
Don't hire someone to do something that is so vital in fundraising as speaking with and working with your donors.
For me, this is one of my favorite things about fundraising. I love getting to know our donors, asking them why they first got interested in us and our mission and making sure they know everything they want to know about how we are doing as an organization and the successes we are having within our mission.
Don't be afraid. I know, that sounds weird. Just pick up the phone and go from there.
Here's an example for something you can do today, right now:
Pull a list of donors who made a donation last September, but have not donated since.
Listen to your "pump me up" song.
Make the call, letting them you wanted to check in with them as this is the time of year they normally make their donation and you'd like to let them know what your organization is up to.
Offer to send them a newsletter, annual report, etc.
You can also leave a voice mail.
You can do it. Your organization, your mission and those you serve depend on you being able to talk with and engage your donors!
Thanks for reading!