Homeless youth

Homeless youth
People we don't see.

Tuesday, November 12, 2013

Relationships are the key

I use the "R" word a lot.

Peers on my fundraising team have heard this word so much that they incorporate it into many of their conversations and actions.

Fundraising isn't about a check. It's not about a response to a direct mail appeal or a company saying that they will purchase a table at your annual Gala.

Fundraising is all about relationships.

Having a problem with lapsed donors? You wouldn't be  alone. Many non-profits aren't even paying attention to those donors who once used to financially support the organization but for some reason stopped.

Having a challenge with taking a one-time donation to a long-term donor? I wonder how many non-profits are even paying attention to this.

Fundraisers are vital to the mission of a non-profit. I hear all of the time that fundraisers are too busy to do this or that. Too busy to call a donor. Too busy to actually sign a thank you letter. Yes, I was honestly shocked when I received a thank you letter letter from a local major non-profit I had donated to and the signature was pre-printed on the letter. Seriously?

We cannot be so busy that we don't make time for relationships. Relationships are the key to any fundraising successes we will have.

And you have time for them!

Every donor receives a tax letter/thank you letter. Call them the second you receive their donation!

Send something to a new donor. Perhaps a note signed by the board or perhaps an invite for a tour.

Use all of your social media to thank a corporate sponsor.

Sign every thank you letter. Add an additional note.

Call a few donors every week. Not for an ask, just to check in.

Build relationships. You won't regret it.

Thank you for reading!

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