Homeless youth

Homeless youth
People we don't see.

Wednesday, December 11, 2013

Year end giving

If you are like me, you might be wondering how the heck did we already arrive to mid December?

I mean seriously, wasn't I just on my summer vacation?

What happened to fall?

And is Christmas really only two weeks away?

If you are also like me, and a fundraiser, your winter/year end appeal mailed over five weeks ago. You have sent out a ton of thank you letters and you have sent out a friendly reminder to those who have not yet responded to your appeal.

I always look forward to the last couple weeks of the year. For me it means a lot of conversations with donors and the opportunity to share my excitement about our mission and the successes and challenges we are having with people we are in relationship with.

It's an exciting time. It can be stressful, but doesn't have to be.

If I have rocked it during the year, meaning if I have built relationships with donors, reached out to lapsed donors, thanked everyone promptly and have told them how we spent their money, then the last couple of weeks of the year can really be spent just checking in with people.

Yes, Ms. Jones, I also can't believe it's already almost the end of the year. Time not only flies for you, it also flies for your donors. Many people I speak with just can't believe that I am speaking with them about the year end campaign.

Have fun. Engage with your donors. Don't stress. Each conversation creates a stronger relationship for you and your organization.

Thank you for reading!

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