Homeless youth

Homeless youth
People we don't see.

Wednesday, February 5, 2014

Using video for fundraising

I have been creating a  lot of videos lately in an effort to not only fundraise but to build stronger relationships with our donors.

Here's an example of one I did this morning:

I must admit that this morning I was sleepy and freezing cold but I think the message I was trying to get across is loud and clear.

I did this with my iPhone 5. It's simple and costs nothing.

I have made videos to ask for an urgently needed item, to make an ask for donations and to invite people to an event. I have also made videos to thank people as a group and specific videos for just one donor that I email then for a special thank you.

Imagine how your donor feels when they open their email and there is a video from you just for them to thank them for their donation!

I recently created a Vimeo account. We'll see how that goes. Our agency currently has a YouTube account and I highly recommend that!

Give it a try. Post it on your groups Facebook page and see what your supporters think. After a month or two of many videos, I asked our supporters what they thought about them and if they thought that I was doing too many. The feedback was a resounding "we love them and keep it up"!

Give video a try. You have nothing to lose!

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