It's Friday.
We all have our own rituals throughout the week, and on Fridays I like to have a long list of action items for the day. I try not to schedule any off-property meetings and focus on one thing: donor relationships.
Three actions that are consistent for Fridays with me are:
Call a donor. Or several donors. Not a donor who is getting close to their time for the annual donation. A donor who you just want to say hi and thank you to.
Do a site tour with a donor. Some of you might not have this option. In that case invite a donor for a coffee. Yes, face to face time with the donor is the key here.
Spend some time on your next current-donor mail appeal. It might not be for another few months, but some creative time spent today will totally pay off. Remember, donor-centered.
I absolutely love time with donors. If you are new in fundraising and still uncomfortable with calling a donor or meeting with a donor, I promise that the more you do the more comfortable and even fun it gets. Your passion for the mission of your agency and the donor's passion/vision for the mission can only grow stronger when you spend time with them.
Thanks for reading!
