Showing posts with label nonprofits. Show all posts
Showing posts with label nonprofits. Show all posts
Monday, October 16, 2017
Procrastination
Not that word!
It's time we talked about this. Procrastination is taking our best efforts and turning them upside down.
I should speak for myself. Yet knowing many of you and having had honest conversations with you has led me to this post.
It is difficult to believe that we are already in mid-October. As a non-profit fundraiser, this means that I am at the start of my year-end fundraising plan. Fortunately I did not procrastinate about this, nor did my team. We were up and running ahead of time and all systems are go for everything we want to do between now and the last day of the calendar year.
It doesn't always work out this way, especially on a more personal level. Day to day actions I wanted to take that I put off. By mid-week I am under water and by Friday I can't believe it's already the end of the week as I look at all of those tasks that have not been completed.
Typically they are simple tasks, ones that wouldn't take more than a few minutes: a quick report, a touch-base with a vendor or donor, re-reading emails, doing a quick budget or doing a quick social media post. These action items add up during the week, especially if I put them off one moment for another time.
My personal worst is with email. Read an email, take action, delete it or file it. Pretty simple. This morning I have way too many emails in my box that I have read but are still somehow just hanging out. The more they add up the more I want to put them off. To be clear, not to put them off in regards to reading them, as I have read them all, but to take action on them and delete or file. I see that some I have even taken action on!
I wish procrastination only affected my email but that's not the case. It truly lives everywhere, as long as I allow it. And as long as it is present, I am not being as successful as I can be and not having as much impact as I want to have.
As simple as the solution is, here you go: Just do it. Yes, Nike has it correct. Based on personal experience, you will feel so much better about everything if you just start knocking out projects and taking action. I guarantee it. I can do that because I have experienced this and my best days are days when nothing could stop me and I simply went from one task to the next. It's possible to not let procrastination win!
I hope this helps!
Thank you for reading!
Thursday, October 12, 2017
Is LinkedIn helpful?
Like many parts of social media, LinkedIn seems to have it's positive and negative moments for people. I recently have seen some peers in non-profit fundraising post about their challenges with LinkedIn and after reading all of the comments on their posts (by far negative) I thought I would share some of my experiences.
Just to be clear, I'm not an employee of LinkedIn nor am I paid to write positive things about them.
I have been on LinkedIn for many years. Two years ago I decided that I wanted more from LinkedIn and decided to put more effort in it. Before creating strategy around that I decided to clean it up. I wanted to be connected with people I actually knew, people in my field (non-profit development and fundraising) and people in fields I could collaborate with (corporate leaders, recruiters, activists). This took a while as it was before one could delete from the profile. I had to go through each profile and decide if there was relationship or partnership potential there.
All of that time totally paid off. I ended up deleting almost half of all of my connections, quickly realizing that I had too many connections with people I didn't know and couldn't think of how we could benefit each other.
I started fresh. My goals include building relationships with people in my field, those who I can learn from and those who I potentially might want to work with one day. Another goal is to engage with people and businesses who might want to partner with me and the non-profit I work for. By partner I mean that they get something out of the relationship and we get something out of the relationship, not just me as a non-profit wanting them to donate and then see you later. A true partnership. Finally, and this can be inclusive of the partnership part, I want to engage with the community around the children served by my non-profit, specifically who we are as a non-profit and why we need to exist.
In other words being on LinkedIn for me can't be all about me.
Additionally, like all of social media and most things that end up being good for you in regards to goals, I need to work it. Seriously work it. That doesn't mean being on LinkedIn 24/7. It simply means that I need to be proactive if I want results or if I want to feel it's worth my while. On LinkedIn that means adding posts and articles that might benefit my connections and/or my goals, liking peoples posts, engaging with their posts (writing a comment), introducing people and sharing job openings/searches.
In the last two years my LinkedIn experience has totally changed. I hope what I have shared can be helpful to you! My LinkedIn profile is here if you would like to check it out.
Thanks for reading!
Wednesday, October 11, 2017
Another silent auction?
You're planning your next fundraising event and it is up to you and your team to decide on whether or not there will be a silent auction.
Last year there was. And the year before.
Everyone complains about the time and energy that have been put into the silent auctions, and you think that maybe the time has come to pass on the idea.
As a fundraiser and as someone who loves a good (note: good) silent auction, I say go for it.
These are a few things I incorporate that will make your next silent auction rock without affecting your budget or draining you and your team:
Create a budget of how much you want to net.
As you secure items, add a conservative value to them, meaning how much you think you will get.
Build partnerships and relationships with those who donate items just as you would with those who donate money.
People (including myself) love bidding on experiences. Think of a staycation or a super-sweet place to stay that is a short distance away.
If you're thinking of a trip further away, it's not easy securing airline tickets and I have found that if an incredible package including lodging can be created then you don't necessarily need airfare. Sometimes the tickets get in the way of how your donor wants to do their trip.
You might be thinking that all of this is great but your organization doesn't have an event where you could do a silent auction. No worries! Create one online! I recently bid on a few items for an online auction supporting Second Wind Fund in Lakewood, CO. I honestly don't even know if they had an event associated with it. They may have, but the auction was complete without anything else.
Lastly, please know that I am fully aware that this takes time. I can't give you that. I can tell you that it's possible to plan and execute a successful silent auction without it being a complete drain on staff and volunteers. Perhaps that is another blog post!
Thanks for reading!
Friday, October 6, 2017
Reignite your fundraising: donor communications
Whenever I am at a conference or meetings about fundraising and non-profit development, donor communications is always a topic. Great ideas and solutions are shared and everyone seems to leave with a list of initiatives they will work on when they get back to their organization.
And then everyone gets busy. Many of those wonderful ideas are left as notes and don't become reality.
As we reignite our fundraising, here are two opportunities:
First, consider that simply thanking a donor isn't enough if you want to build a relationship with them and create a long-term desire to support your organization. Actions you can take include a phone call to your donor upon receiving a donation; adding a personal note on the thank you letter (and please sign the letter, don't use a stamped signature!); ask you CEO or a board member to follow up with a phone call to thank. Then, you can really take the relationship to another level by letting them know how you spent their donation!
Yes, a few months after their donation let them know how you spent it. That makes all of the difference in the world to your donor.
Second, create a very personal communication between you and a group of your donors. Mine is a monthly impact email I send to major donors. Directly from me to them, very short, containing information that lets them know how their giving impacts our mission. This has been very well received by donors and has allowed me to engage them on a higher level.
Don't let the communication stop there. Check in every once in a while. Ensure that the only time you are speaking with them is not when asking them to consider their next donation.
More ideas to come!
Thanks for reading!
Wednesday, October 4, 2017
Shout out to non-profit fundraisers!!!
This is a big shout out to all of those professional non-profit development fundraisers out there!
Non-profit development folks rock this world. Every day they build relationships and connect visions so program people at non-profits can change the world and make it a better place.
I'm talking about those development professionals who are filled with passion and purpose and bring it everyday for the benefit of their non-profit.
I am honored to be in your company and grateful for the work you do.
If you are in non-profit leadership, on a non-profit board, a non-profit recruiter or a donor, take a minute to thank the fundraiser you work with. It goes a long way!
Thanks for reading.
Tuesday, October 3, 2017
Passion with purpose means successful fundraising
What are you passionate about?
One of the traits I immediately see when looking at someone I consider to be an amazing fundraiser is the amount of passion they have for the cause they fundraise for.
It makes sense. Work for an agency that serves in an area that you are very passionate about and your passion is bound to support your fundraising efforts. This has certainly proven true for myself. Yet it's also true that passion alone might not be enough. I also need purpose.
There are many in our field who are in fundraising for some other purpose other than being able to allow their non-profit mission to totally rock.. Perhaps they believe it's a good stepping stone to something else or perhaps they needed a break from the corporate world and this position fits for them at this time. These scenarios don't really benefit the agency, and they could detract from successful fundraising. There is little we as fundraising professionals can do about this except ask more questions when hiring and keep the passion alive on our teams.
I would personally much rather have someone on my team who is hugely passionate about the cause, and whose constant actions and thinking will be focused and purposeful on the success of their work, not thinking into the future about what might come next. Focus is huge in fundraising.
I have met all types of fundraisers since I entered this world and those making the biggest change have passion and purpose.
Just something to think about when considering a new staff member or when thinking about what makes for success in fundraising.
It's also something to think about when you are thinking about a move. It's always something good to consider when taking a look at yourself in the mirror, whether for a new position or your current one.
Thanks for reading!
Wednesday, July 27, 2016
Losing a donor
Let's face it, if you are a development and fundraising professional who is hugely passionate for the work your non-profit agency does, losing a donor can be heart breaking.
I remember getting an email from a donor who I had been trying to connect with. Being new, I had only met them once while they were in the office, and it was a great conversation.
I had no idea that while I planned meetings with them, trouble was brewing.
While none of my emails were being returned, a decision was being made to not donate again.
Not because of anything program wise or due to any lack of program work. When I finally heard from them, it was a simple email about a challenge in their perception on some things the agency was doing with staffing. I say perception because for the agency and those served, the changes were great. This donor perceived them to be negative. And because of this they would not donate again.
I of course looked in the mirror. After a lot of time going back and forth in my head, I realized I had done everything right in regards to my profession. There was nothing I could do.
The breaking up email was sent to me and our CEO. At least I was included. My response was thanking them for the honest feedback, and letting them know that the voiceless and invisible population we serve needs them, so to please connect with me if anything ever changed.
Being one of the most positive people I know, I feel they will come back one day. They haven't yet. I will check in once in a while with a personal note.
I allowed myself time to be disappointed and then I jumped right back into being as strong of a development person as I could be, focusing my eyes on the prize and constantly working to ensure the donors that sustain our work always feel in positive relationship with us, to the extent that I have control over that.
Thank you for reading.
I remember getting an email from a donor who I had been trying to connect with. Being new, I had only met them once while they were in the office, and it was a great conversation.
I had no idea that while I planned meetings with them, trouble was brewing.
While none of my emails were being returned, a decision was being made to not donate again.
Not because of anything program wise or due to any lack of program work. When I finally heard from them, it was a simple email about a challenge in their perception on some things the agency was doing with staffing. I say perception because for the agency and those served, the changes were great. This donor perceived them to be negative. And because of this they would not donate again.
I of course looked in the mirror. After a lot of time going back and forth in my head, I realized I had done everything right in regards to my profession. There was nothing I could do.
The breaking up email was sent to me and our CEO. At least I was included. My response was thanking them for the honest feedback, and letting them know that the voiceless and invisible population we serve needs them, so to please connect with me if anything ever changed.
Being one of the most positive people I know, I feel they will come back one day. They haven't yet. I will check in once in a while with a personal note.
I allowed myself time to be disappointed and then I jumped right back into being as strong of a development person as I could be, focusing my eyes on the prize and constantly working to ensure the donors that sustain our work always feel in positive relationship with us, to the extent that I have control over that.
Thank you for reading.
Friday, June 10, 2016
3 quick actions for today
It's Friday.
We all have our own rituals throughout the week, and on Fridays I like to have a long list of action items for the day. I try not to schedule any off-property meetings and focus on one thing: donor relationships.
Three actions that are consistent for Fridays with me are:
Call a donor. Or several donors. Not a donor who is getting close to their time for the annual donation. A donor who you just want to say hi and thank you to.
Do a site tour with a donor. Some of you might not have this option. In that case invite a donor for a coffee. Yes, face to face time with the donor is the key here.
Spend some time on your next current-donor mail appeal. It might not be for another few months, but some creative time spent today will totally pay off. Remember, donor-centered.
I absolutely love time with donors. If you are new in fundraising and still uncomfortable with calling a donor or meeting with a donor, I promise that the more you do the more comfortable and even fun it gets. Your passion for the mission of your agency and the donor's passion/vision for the mission can only grow stronger when you spend time with them.
Thanks for reading!
We all have our own rituals throughout the week, and on Fridays I like to have a long list of action items for the day. I try not to schedule any off-property meetings and focus on one thing: donor relationships.
Three actions that are consistent for Fridays with me are:
Call a donor. Or several donors. Not a donor who is getting close to their time for the annual donation. A donor who you just want to say hi and thank you to.
Do a site tour with a donor. Some of you might not have this option. In that case invite a donor for a coffee. Yes, face to face time with the donor is the key here.
Spend some time on your next current-donor mail appeal. It might not be for another few months, but some creative time spent today will totally pay off. Remember, donor-centered.
I absolutely love time with donors. If you are new in fundraising and still uncomfortable with calling a donor or meeting with a donor, I promise that the more you do the more comfortable and even fun it gets. Your passion for the mission of your agency and the donor's passion/vision for the mission can only grow stronger when you spend time with them.
Thanks for reading!
Monday, September 21, 2015
One in five children
This is one of those posts that will typically not get a lot of reads.
When I write about topics like poverty, hunger or HIV/AIDS, many tend to
skip the post.
I will keep this post short.
The federal government released poverty numbers this past week.
One in five children in California live in poverty.
One is six children in the US live in poverty.
No matter why you read my blog or why you connect with me personally, I ask you to please consider these numbers.
So much wealth. So much privilege. Yet so many live in poverty.
As fundraisers and people who work with non-profits, we can take action. We can also build bridges with communities whose main mission is not ours, and become stronger. We can find connections with our work to poverty, to hunger and to class. In the Los Angeles area, where I live, it is not difficult to see hard-core class distinction.
If you would like more information on poverty in the US, please click here.
Thank you for reading.
I will keep this post short.
The federal government released poverty numbers this past week.
One in five children in California live in poverty.
One is six children in the US live in poverty.
No matter why you read my blog or why you connect with me personally, I ask you to please consider these numbers.
So much wealth. So much privilege. Yet so many live in poverty.
As fundraisers and people who work with non-profits, we can take action. We can also build bridges with communities whose main mission is not ours, and become stronger. We can find connections with our work to poverty, to hunger and to class. In the Los Angeles area, where I live, it is not difficult to see hard-core class distinction.
If you would like more information on poverty in the US, please click here.
Thank you for reading.
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Monday, July 27, 2015
Making the right hire
Before I begin about my thoughts around hiring for your fundraising team, please remember that I a fundraiser. I am not a recruiter or a human resources person.
I do, however, hire people. I hire people to be part of an elite fundraising team.
So here are some thoughts:
The hiring process begins long before there is an open position. Whenever I meet people out and about who I think would make an incredible part of my team and seem passionate about the cause, I stay in touch with them and add them to my "back pocket" list. We all meet people who intrigue us or who we constantly here are doing incredible things in fundraising. So start that list.
Keep you job descriptions up to date. This is crucial. Make sure that the position you are putting out there matches the actual day-to-day expectations of the position. Job duties should match for sure.
Be very clear in your job posting. If you need someone to rock with corporate giving, make sure that is clear in what you post. It's also nice to put if the position is 9 -5 only or if occasional evening/weekend work is required.
Look at your budget with your team and see how the new person could support what you are trying to accomplish.
Start with ten-minute phone interviews. If you have a human resources person, take advantage of their expertise when creating questions.
Once you have a list for in-person interviews think of two others who might be able to do the interviews with you. Consider someone on your team and consider a program person.
In-person interviews are very important. Do not start preparing five minutes before. If you do, you are doing a disservice to you, your team, your agency and those you serve. Remember that you are looking for an individual to help your team go to new levels. Invest in the process. I will also add here that it is important for me to use the same questions for each candidate and to do each interview with the same co-workers.
If you have any past negative experiences in hiring, keep those in mind when interviewing. Be frank. Be clear about performance and expectations. Dig deep into your candidate's past experiences so you have a clear picture of what they can bring to your team.
With final interviews, it's great to include five minutes with the ED/CEO and/or someone on senior staff.
Finally, remember that the longer a future employee stays on your team and the more they bring to your team the better off everyone will be. Take your time.
Thanks so much for reading.
I do, however, hire people. I hire people to be part of an elite fundraising team.
So here are some thoughts:
The hiring process begins long before there is an open position. Whenever I meet people out and about who I think would make an incredible part of my team and seem passionate about the cause, I stay in touch with them and add them to my "back pocket" list. We all meet people who intrigue us or who we constantly here are doing incredible things in fundraising. So start that list.
Keep you job descriptions up to date. This is crucial. Make sure that the position you are putting out there matches the actual day-to-day expectations of the position. Job duties should match for sure.
Be very clear in your job posting. If you need someone to rock with corporate giving, make sure that is clear in what you post. It's also nice to put if the position is 9 -5 only or if occasional evening/weekend work is required.
Look at your budget with your team and see how the new person could support what you are trying to accomplish.
Start with ten-minute phone interviews. If you have a human resources person, take advantage of their expertise when creating questions.
Once you have a list for in-person interviews think of two others who might be able to do the interviews with you. Consider someone on your team and consider a program person.
In-person interviews are very important. Do not start preparing five minutes before. If you do, you are doing a disservice to you, your team, your agency and those you serve. Remember that you are looking for an individual to help your team go to new levels. Invest in the process. I will also add here that it is important for me to use the same questions for each candidate and to do each interview with the same co-workers.
If you have any past negative experiences in hiring, keep those in mind when interviewing. Be frank. Be clear about performance and expectations. Dig deep into your candidate's past experiences so you have a clear picture of what they can bring to your team.
With final interviews, it's great to include five minutes with the ED/CEO and/or someone on senior staff.
Finally, remember that the longer a future employee stays on your team and the more they bring to your team the better off everyone will be. Take your time.
Thanks so much for reading.
Monday, July 20, 2015
Tips for the fundraising professional's job search
I am on day 14 in Los Angeles.
A quick personal note (which I try to stay away from on my fundraising blog): We moved here after years of wanting to be in southern California for the warmer climate, the culture, the food and of course to be able to surf more often!
Being a fundraising professional on a job search in a city where nobody has ever heard of you isn't an easy task. Yet for some amazing reason I have had the chance to interview for some pretty incredible non-profits doing life-changing work in the Los Angeles area.
I wanted to pass along a few tips I do during the job process here. Some of these I realize are just :
Do not be in a hurry.
Get very comfortable with working with recruiting firms, especially ones who don't necessarily show that much respect for fundraising professionals or non-profit professionals as a whole.
Focus on getting in front of those who would actually hire you. This means rocking it through the recruiters.
As with any job, write an eye-opening cover letter specific to the position. Remember that you want to get in front of the person who will actually decide to hire you.
Be early to your interview.
Study the budget before the interview. For fundraisers this is crucial.
Don't promise the world. Focus on your past experiences and successes.
Dress for success.
Have a list of seven professional references that includes folks who you have reported to, who have reported to you, board members and professional contacts.
I think that's a good start!
Thanks for reading!
A quick personal note (which I try to stay away from on my fundraising blog): We moved here after years of wanting to be in southern California for the warmer climate, the culture, the food and of course to be able to surf more often!
Being a fundraising professional on a job search in a city where nobody has ever heard of you isn't an easy task. Yet for some amazing reason I have had the chance to interview for some pretty incredible non-profits doing life-changing work in the Los Angeles area.
I wanted to pass along a few tips I do during the job process here. Some of these I realize are just :
Do not be in a hurry.
Get very comfortable with working with recruiting firms, especially ones who don't necessarily show that much respect for fundraising professionals or non-profit professionals as a whole.
Focus on getting in front of those who would actually hire you. This means rocking it through the recruiters.
As with any job, write an eye-opening cover letter specific to the position. Remember that you want to get in front of the person who will actually decide to hire you.
Be early to your interview.
Study the budget before the interview. For fundraisers this is crucial.
Don't promise the world. Focus on your past experiences and successes.
Dress for success.
Have a list of seven professional references that includes folks who you have reported to, who have reported to you, board members and professional contacts.
I think that's a good start!
Thanks for reading!
Thursday, June 25, 2015
Onto my next big adventure
Although I try to keep this blog all about fundraising, this time I have to add a little bit of personal information.
Me and my family are moving to Los Angeles. This has been a big dream of ours, to be closer to the ocean and the chance to surf and sea kayak a couple of times a month versus once or twice a year. Plus, at 49, I am done with winter.
The big move happens next week, with my last day as Director of Development and Public Affairs at Urban Peak being July 2nd.
I will always feel incredibly humbled and intensely grateful to have had the chance to fundraise for Urban Peak and to support one of the most amazing program staffs I have ever seen. Ever. 24 hours a day, seven days a week, on holidays, in heat, in frigid temperatures, in surroundings that most people would not even want to think about, the program staff at Urban Peak rocks it for youth with nothing, youth experiencing homelessness or on the verge of homelessness. Youth that most people would rather not even think about. Youth that in many cases have had their voices ripped from them.
There folks are my heroes. They are rock stars.
How was I so lucky to have had the opportunity to fundraise so they can do what they excel in? I have no clue. Yet I have been deeply touched. I will never be the same human being I was when I first began working here because of these people.
Youth homelessness is many times overlooked in the overall conversation around homelessness. This is one thing that has become super clear to me while at Urban Peak. The unfortunate reality is that without agencies like Urban Peak, young people who have been totally crapped on by society have very little chance of going beyond poverty, violence and hopelessness to move from a life on the streets to a life where they are housed, safe and living on their own without needing help from anyone. Like I have told many donors, if we can get into relationship with a youth living on the streets, that youth has a very big chance of not holding a sign asking for money when they are my age.
All of the successes with youth at Urban Peak happen because we have an incredibly passionate and compassionate group of people. They don't make a lot of money. They don't get recognized like sports stars. But they are the true agents of making this world a better place not only for the youth served by Urban Peak (2,385 last fiscal year) but for each one of us.
Please support your local agency that serves youth experiencing homelessness. If you are in the position to make a financial contribution to the agency you have just read about, please click year here.
And please stay tuned for the Los Angeles fundraising adventures!
Thank you for reading.
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Tuesday, April 28, 2015
Another loss for the non-profit world
I love being in the non-profit world.
I love being a fundraiser in the non-profit world.
I talk up our world all of the time. Non-profits need good pr.
Recently, someone I highly respect, decided to leave our world.
She couldn't take the lack of leadership.
She couldn't take the lack of transparency.
She couldn't take the politics.
I spoke with her several times. I urged her to leave where she was but to please stay in the non-profit world. Not all non-profits are the same and I knew she could land at an amazing non-profit that met her very normal expectations of a work place.
She decided to leave.
I am devastated that she is leaving us.
Non-profits change the world. We save lives and change lives every day. We do work that many would rather not even think about.
I have written about non-profit leadership, and lack of leadership. We need to get it together if we are to be a landing spot for incredible and passionate talent. Those we serve depend on it.
Thanks for reading.
Friday, January 30, 2015
Passion for the mission
I think of this often.
Does a member of your fundraising team need to have a passion for the mission of the non-profit?
I say yes.
I bring it up often when interviewing. I believe hiring the right people for your team is the first key to a successful fundraising team. Or any team for that matter. And I talk a lot about our mission when interviewing.
After all, we serve youth experiencing homelessness, youth who have nothing. We don't do the mission or the youth any justice if we can have folks out there building relationships in the community who don't have a passion for our work.
It's not difficult to figure out in the interview process. As a fundraiser, I want my team to have as many tools as possible to take out and build relationships and partnerships with. Their work will be so much easier if they are passionate for the cause.
Another reason I want members of team to be passionate for the mission is that I will know that coming to work and rocking it will fulfill them personally. Between being personally fulfilled, working with other who are equally passionate for the mission, being empowered and supported on all levels, and working with an elite team of fundraisers they will inevitably love their work!
I would love to hear what other fundraisers think.
Thanks for reading!
Does a member of your fundraising team need to have a passion for the mission of the non-profit?
I say yes.
I bring it up often when interviewing. I believe hiring the right people for your team is the first key to a successful fundraising team. Or any team for that matter. And I talk a lot about our mission when interviewing.
After all, we serve youth experiencing homelessness, youth who have nothing. We don't do the mission or the youth any justice if we can have folks out there building relationships in the community who don't have a passion for our work.
It's not difficult to figure out in the interview process. As a fundraiser, I want my team to have as many tools as possible to take out and build relationships and partnerships with. Their work will be so much easier if they are passionate for the cause.
Another reason I want members of team to be passionate for the mission is that I will know that coming to work and rocking it will fulfill them personally. Between being personally fulfilled, working with other who are equally passionate for the mission, being empowered and supported on all levels, and working with an elite team of fundraisers they will inevitably love their work!
I would love to hear what other fundraisers think.
Thanks for reading!
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Friday, January 23, 2015
January fundraising
Yes, I am aware that January is almost over! My has it flown by. I still think it's relative for fundraisers to talk about making January an awesome month.
As a fundraiser, January has always been an interesting month. In most of my positions I have breathed a sigh of relief in early January or been devastated by a failed end of year effort. In some cases I have been able to create a quite strong fundraising month in January based on rigorous efforts and relationship-building in December.
At my current agency we run a fiscal year that goes from October to September. No craziness in December as far as making budget but we still rock it due to it being an important month of giving for our donors.
So what do we do in January? Regardless of whether this is the start of your fiscal year or in the middle, all of these suggestions could help:
Make sure every donor from December has been thanked.
Make sure all of your recurring monthly donors have a received a letter telling them the total amount of their giving for the past year.
Personally call all of your major donors and thank them for donating last year.
(At this point you might be seeing a pattern. Basically, are you in relationship with your donors, do they know that, and are you in a position to continue that relationship this year.)
Send a year-end review to your Board of Directors. Let them know five or six highlights of the past year and a couple of things that surprised you.
If this is something that you can do, send the same type of email to the entire staff.
Meet individually with your team members and talk about how you want to rock it with them in the next couple of months. Be prepared.
Learning. Yes, most of us have a lot to learn. Hold a training for your team.Go to a training. Create a "101" for folks you lead.
Finally, it's important to not give up on lapsed donors from last year. You've run the numbers and you see that your donor retention rate was not that good. Just because you are in a new year doesn't mean you need (or should) give up. Create a plan to engage with those donors.
Let's make January an incredible month!
Thanks for reading!
As a fundraiser, January has always been an interesting month. In most of my positions I have breathed a sigh of relief in early January or been devastated by a failed end of year effort. In some cases I have been able to create a quite strong fundraising month in January based on rigorous efforts and relationship-building in December.
At my current agency we run a fiscal year that goes from October to September. No craziness in December as far as making budget but we still rock it due to it being an important month of giving for our donors.
So what do we do in January? Regardless of whether this is the start of your fiscal year or in the middle, all of these suggestions could help:
Make sure every donor from December has been thanked.
Make sure all of your recurring monthly donors have a received a letter telling them the total amount of their giving for the past year.
Personally call all of your major donors and thank them for donating last year.
(At this point you might be seeing a pattern. Basically, are you in relationship with your donors, do they know that, and are you in a position to continue that relationship this year.)
Send a year-end review to your Board of Directors. Let them know five or six highlights of the past year and a couple of things that surprised you.
If this is something that you can do, send the same type of email to the entire staff.
Meet individually with your team members and talk about how you want to rock it with them in the next couple of months. Be prepared.
Learning. Yes, most of us have a lot to learn. Hold a training for your team.Go to a training. Create a "101" for folks you lead.
Finally, it's important to not give up on lapsed donors from last year. You've run the numbers and you see that your donor retention rate was not that good. Just because you are in a new year doesn't mean you need (or should) give up. Create a plan to engage with those donors.
Let's make January an incredible month!
Thanks for reading!
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Friday, January 16, 2015
Take a walk! With a donor!
Every year The Community First Foundation sponsors Colorado Gives Day, an online giving day created to increase giving in Colorado to local non-profits. Typically the second Tuesday in December, this day of giving has completely exploded into a $20 million + fundraising day for Colorado non-profits.
Each year I like to ride the coat tails of this day and have some sort of event. This past December we planned #WalktheBlock, a 24-hour walk to shine a light on youth homelessness through walking. We partnered with Saint John's Cathedral and for 24 hours walked around the Cathedral. We had a RV supplied from a donor, had lots of food and drink donated, and for 24 hours we walked, talked, laughed, visited and most importantly, got people thinking about homeless youth.
I was surprised by how many of our donors swung by to walk a few blocks. Some called ahead and asked if we needed anything, others showed up with food and drink. It was certainly an amazing day for us and for the youth we serve.
Something that I was not expecting happened. With so many donors coming by I had the chance to take a walk with many of them. Some walked for five blocks while others walked for longer. Each time I walked with a donor I finished feeling like our relationship had just been catapulted to another dimension.
It didn't matter what we talked about. It could have been about why we were walking or how the day was going. Many times it was about their day, their family, something personal about them.
And I learned. So much more about them than I could have ever possibly learned from a phone call, a site tour, or seeing them at a special event.
We had many successes that day. Learning so much more about so many of our donors certainly was on the top of the list.
Take a walk with a donor. Listen. Let them talk.
Thanks for reading!
Each year I like to ride the coat tails of this day and have some sort of event. This past December we planned #WalktheBlock, a 24-hour walk to shine a light on youth homelessness through walking. We partnered with Saint John's Cathedral and for 24 hours walked around the Cathedral. We had a RV supplied from a donor, had lots of food and drink donated, and for 24 hours we walked, talked, laughed, visited and most importantly, got people thinking about homeless youth.
I was surprised by how many of our donors swung by to walk a few blocks. Some called ahead and asked if we needed anything, others showed up with food and drink. It was certainly an amazing day for us and for the youth we serve.
Something that I was not expecting happened. With so many donors coming by I had the chance to take a walk with many of them. Some walked for five blocks while others walked for longer. Each time I walked with a donor I finished feeling like our relationship had just been catapulted to another dimension.
It didn't matter what we talked about. It could have been about why we were walking or how the day was going. Many times it was about their day, their family, something personal about them.
And I learned. So much more about them than I could have ever possibly learned from a phone call, a site tour, or seeing them at a special event.
We had many successes that day. Learning so much more about so many of our donors certainly was on the top of the list.
Take a walk with a donor. Listen. Let them talk.
Thanks for reading!
Friday, January 9, 2015
How much have I given?
This week I excitedly sent our annual giving letters to donors.
What?
Donors are busy. Their job is not to keep track of how much they are giving and when they gave. That's my job.
We start with those who donate monthly. When those donors set up a monthly donation, we ask them if it's OK that we send them an annual thank you letter as opposed to a monthly one. They love that, mainly because it saves time and money for us. So in the first week of January we send out those letters.
Then we go to our list of donors who have made multiple donations, or have donated a cash gift and perhaps attended an event. The letter spells out the tax deductibility of the event donation and includes any other cash donations, and of course the dates of the donation.
These letters help us, and the youth we serve, in so many ways.
We are not asking for a donation.
We are making a touch.
We are letting our donors know about their giving, which may or may not surprise them. I find that doing these letters adds to an increase in gift amount. It also helps in a decrease of lapsed donors. How many times have you met or spoken with a donor and their response to you telling them their last gift date is one of shock? Time flies, not only for your but also for your donors.
It's up to us as fundraisers to communicate with our donors and to support them in any way we can. Hopefully you are in good relationship with your donors and yearend giving letters will not be a surprise or something that they are not aware of!
Thanks for reading!
What?
Donors are busy. Their job is not to keep track of how much they are giving and when they gave. That's my job.
We start with those who donate monthly. When those donors set up a monthly donation, we ask them if it's OK that we send them an annual thank you letter as opposed to a monthly one. They love that, mainly because it saves time and money for us. So in the first week of January we send out those letters.
Then we go to our list of donors who have made multiple donations, or have donated a cash gift and perhaps attended an event. The letter spells out the tax deductibility of the event donation and includes any other cash donations, and of course the dates of the donation.
These letters help us, and the youth we serve, in so many ways.
We are not asking for a donation.
We are making a touch.
We are letting our donors know about their giving, which may or may not surprise them. I find that doing these letters adds to an increase in gift amount. It also helps in a decrease of lapsed donors. How many times have you met or spoken with a donor and their response to you telling them their last gift date is one of shock? Time flies, not only for your but also for your donors.
It's up to us as fundraisers to communicate with our donors and to support them in any way we can. Hopefully you are in good relationship with your donors and yearend giving letters will not be a surprise or something that they are not aware of!
Thanks for reading!
Wednesday, November 12, 2014
A short video
I have been using video a lot ever since buying an I phone two years ago. It's a wonderful way to get a message out quickly and also an incredibly creative way to thank donors.
Today, with the frigid weather in Denver, I decided to make a video asking folks to donate to any agency that serves the homeless.
As my videos go, it is timely, informative, asks folks to take an action, and short.
I decided to make this particular video as I know so many agencies that serve the homeless were taken by surprise with the crazy winter weather that is affecting a good part of country.
Do you use video? Check it out and give it a try.
Thanks for reading. And for watching.
Today, with the frigid weather in Denver, I decided to make a video asking folks to donate to any agency that serves the homeless.
As my videos go, it is timely, informative, asks folks to take an action, and short.
I decided to make this particular video as I know so many agencies that serve the homeless were taken by surprise with the crazy winter weather that is affecting a good part of country.
Do you use video? Check it out and give it a try.
Thanks for reading. And for watching.
Monday, January 13, 2014
I don't like meetings. Unless...
If you know me personally, you know that I do not care for meetings.
This reaction to meetings hasn't always thrilled my bosses.
I have worked some places where I spent way too much time in meetings.
What I have realized in the past several years is that I sincerely do not have a problem with meetings, as long as the meeting is productive and a good use of my (and my teams) time.
These are the things I think are crucial to a meeting:
First and foremost, an agenda. I want to know what we'll be talking about so I know in advance what might be expected of me and what I need to be thinking of before the meeting. Walking into a meeting without an agenda definitely takes the meeting down a few notches in regards to how strongly I can participate.
Please start the meeting on time. If the meeting is a weekly or monthly meeting and there are folks who consistently arrive late, please address them (privately of course) and let them know how important it is that we begin on time as a group.
Please don't have a meeting just because you always have a meeting on that day at that time. If you as the person charged with the meeting believe that all is well that week or month and that meeting isn't necessary, make the leadership decision and cancel the meeting. Brilliant!
Please make your meeting a safe place for expression. If the meeting is about asking those attending for an opinion, pleas ensure that the meeting is a safe place to express such an opinion. I have been fortunate in my career that this has always been the case and it certainly adds to the honest productivity of a meeting.
If you have a meeting over the lunch hour, please serve lunch.
If you are planning to go over something that those attending needed to read, please make sure you have given them ample time for the reading. I personally would like one week. There is nothing worse (except not having an agenda) than being in a meeting where more than half of the attendees have not read what you are discussing, especially when you took the time to read it. It's important to give folks ample time.
Please keep the meeting on topic. Believe me, I know how difficult that can be. I love the words "let's discuss that outside of this meeting"! That's a great way to honor the point but continue with a focused discussion. I also think it's fine to create another meeting from the current meeting so folks present can talk further about something that has come up.
Please honor people's time. So important. And in my view just plain courtesy. People plan their days around meetings and in many cases go from your meeting right to something else of equal importance.
Thinking of all of this can make your meeting more productive, and create an environment where staff actually want to attend!
I would love your thoughts of what makes a meeting better.
Thanks for reading!
This reaction to meetings hasn't always thrilled my bosses.
I have worked some places where I spent way too much time in meetings.
What I have realized in the past several years is that I sincerely do not have a problem with meetings, as long as the meeting is productive and a good use of my (and my teams) time.
These are the things I think are crucial to a meeting:
First and foremost, an agenda. I want to know what we'll be talking about so I know in advance what might be expected of me and what I need to be thinking of before the meeting. Walking into a meeting without an agenda definitely takes the meeting down a few notches in regards to how strongly I can participate.
Please start the meeting on time. If the meeting is a weekly or monthly meeting and there are folks who consistently arrive late, please address them (privately of course) and let them know how important it is that we begin on time as a group.
Please don't have a meeting just because you always have a meeting on that day at that time. If you as the person charged with the meeting believe that all is well that week or month and that meeting isn't necessary, make the leadership decision and cancel the meeting. Brilliant!
Please make your meeting a safe place for expression. If the meeting is about asking those attending for an opinion, pleas ensure that the meeting is a safe place to express such an opinion. I have been fortunate in my career that this has always been the case and it certainly adds to the honest productivity of a meeting.
If you have a meeting over the lunch hour, please serve lunch.
If you are planning to go over something that those attending needed to read, please make sure you have given them ample time for the reading. I personally would like one week. There is nothing worse (except not having an agenda) than being in a meeting where more than half of the attendees have not read what you are discussing, especially when you took the time to read it. It's important to give folks ample time.
Please keep the meeting on topic. Believe me, I know how difficult that can be. I love the words "let's discuss that outside of this meeting"! That's a great way to honor the point but continue with a focused discussion. I also think it's fine to create another meeting from the current meeting so folks present can talk further about something that has come up.
Please honor people's time. So important. And in my view just plain courtesy. People plan their days around meetings and in many cases go from your meeting right to something else of equal importance.
Thinking of all of this can make your meeting more productive, and create an environment where staff actually want to attend!
I would love your thoughts of what makes a meeting better.
Thanks for reading!
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