Staying focused in LA

I recently celebrated my one year anniversary at the non profit where I head development and communications here in LA. Time flies when you're having fun.

The longer I am in LA, the smaller the city I came from, Denver, feels.

LA is huge. Our agency serves the entire county. That's a county of some ten million people. And 32,000 kids in foster care, the population we serve.

It can become overwhelming if you let it. When those feelings start for me, I go back to basics.

Like passion for mission.

An abused kid is an abused kid, no matter where she lives.

Homelessness is a societal issue everywhere. It's in the news a lot here in LA because the homeless population is very visible. Yet those calling the streets and alleys home are not any better off than homeless people anywhere else.

The non-profit community here is huge, and the corporate philanthropy is not huge. Similar to many other cities.

What has worked in this amazing, magical city for me as a development person and fundraiser are the same things that worked for me back in Denver: relationship building, passion for mission, and donor-centered fundraising.

Whenever I get overwhelmed I jump back into these basic tenets of my work.

In general, many development people and fundraisers for non-profits get overwhelmed. This is why the average time in position is only 14 months. This is why so many of us are looking for jobs.

When I stay focused on my basics, things are good. When I move into other people's negative opinions, lack of passion for mission, or frankly anything that I have no control over, things get messy.

When I stay focused, everyone benefits, including me, the abused kids we served, and all of those who are passionate about serving those kids.

Thanks for reading!

One in five children

This is one of those posts that will typically not get a lot of reads. When I write about topics like poverty, hunger or HIV/AIDS, many tend to skip the post.

I will keep this post short.

The federal government released poverty numbers this past week.

One in five children in California live in poverty.

One is six children in the US live in poverty.

No matter why you read my blog or why you connect with me personally, I ask you to please consider these numbers.

So much wealth. So much privilege. Yet so many live in poverty.

As fundraisers and people who work with non-profits, we can take action. We can also build bridges with communities whose main mission is not ours, and become stronger. We can find connections with our work to poverty, to hunger and to class. In the Los Angeles area, where I live, it is not difficult to see hard-core class distinction.

If you would like more information on poverty in the US, please click here.

Thank you for reading.

Onto my next big adventure

Although I try to keep this blog all about fundraising, this time I have to add a little bit of personal information.

Me and my family are moving to Los Angeles. This has been a big dream of ours, to be closer to the ocean and the chance to surf and sea kayak a couple of times a month versus once or twice a year. Plus, at 49, I am done with winter.

The big move happens next week, with my last day as Director of Development and Public Affairs at Urban Peak being July 2nd.

I will always feel incredibly humbled and intensely grateful to have had the chance to fundraise for Urban Peak and to support one of the most amazing program staffs I have ever seen. Ever. 24 hours a day, seven days a week, on holidays, in heat, in frigid temperatures, in surroundings that most people would not even want to think about, the program staff at Urban Peak rocks it for youth with nothing, youth experiencing homelessness or on the verge of homelessness. Youth that most people would rather not even think about. Youth that in many cases have had their voices ripped from them.

There folks are my heroes. They are rock stars.

How was I so lucky to have had the opportunity to fundraise so they can do what they excel in? I have no clue. Yet I have been deeply touched. I will never be the same human being I was when I first began working here because of these people.

Youth homelessness is many times overlooked in the overall conversation around homelessness. This is one thing that has become super clear to me while at Urban Peak. The unfortunate reality is that without agencies like Urban Peak, young people who have been totally crapped on by society have very little chance of going beyond poverty, violence and hopelessness to move from a life on the streets to a life where they are housed, safe and living on their own without needing help from anyone. Like I have told many donors, if we can get into relationship with a youth living on the streets, that youth has a very big chance of not holding a sign asking for money when they are my age.

All of the successes with youth at Urban Peak happen because we have an incredibly passionate and compassionate group of people. They don't make a lot of money. They don't get recognized like sports stars. But they are the true agents of making this world a better place not only for the youth served by Urban Peak (2,385 last fiscal year) but for each one of us.

Please support your local agency that serves youth experiencing homelessness. If you are in the position to make a financial contribution to the agency you have just read about, please click year here.

And please stay tuned for the Los Angeles fundraising adventures!

Thank you for reading.

Another loss for the non-profit world

I love being in the non-profit world.

I love being a fundraiser in the non-profit world.

I talk up our world all of the time. Non-profits need good pr.

Recently, someone I highly respect, decided to leave our world.

She couldn't take the lack of leadership.

She couldn't take the lack of transparency.

She couldn't take the politics.

I spoke with her several times. I urged her to leave where she was but to please stay in the non-profit world. Not all non-profits are the same and I knew she could land at an amazing non-profit that met her very normal expectations of a work place.

She decided to leave.

I am devastated that she is leaving us.

Non-profits change the world. We save lives and change lives every day. We do work that many would rather not even think about.

I have written about non-profit leadership, and lack of leadership. We need to get it together if we are to be a landing spot for incredible and passionate talent. Those we serve depend on it.

Thanks for reading.

January fundraising

Yes, I am aware that January is almost over! My has it flown by. I still think it's relative for fundraisers to talk about making January an awesome month.

As a fundraiser, January has always been an interesting month. In most of my positions I have breathed a sigh of relief in early January or been devastated by a failed end of year effort. In some cases I have been able to create a quite strong fundraising month in January based on rigorous efforts and relationship-building in December.

At my current agency we run a fiscal year that goes from October to September. No craziness in December as far as making budget but we still rock it due to it being an important month of giving for our donors.

So what do we do in January? Regardless of whether this is the start of your fiscal year or in the middle, all of these suggestions could help:

Make sure every donor from December has been thanked.

Make sure all of your recurring monthly donors have a received a letter telling them the total amount of their giving for the past year.

Personally call all of your major donors and thank them for donating last year.

(At this point you might be seeing a pattern. Basically, are you in relationship with your donors, do they know that, and are you in a position to continue that relationship this year.)

Send a year-end review to your Board of Directors. Let them know five or six highlights of the past year and a couple of things that surprised you.

If this is something that you can do, send the same type of email to the entire staff.

Meet individually with your team members and talk about how you want to rock it with them in the next couple of months. Be prepared.

Learning. Yes, most of us have a lot to learn. Hold a training for your team.Go to a training. Create a "101" for folks you lead.

Finally, it's important to not give up on lapsed donors from last year. You've run the numbers and you see that your donor retention rate was not that good. Just because you are in a new year doesn't mean you need (or should) give up. Create a plan to engage with those donors.

Let's make January an incredible month!

Thanks for reading!

Take a walk! With a donor!

Every year The Community First Foundation sponsors Colorado Gives Day, an online giving day created to increase giving in Colorado to local non-profits. Typically the second Tuesday in December, this day of giving has completely exploded into a $20 million + fundraising day for Colorado non-profits.

Each year I like to ride the coat tails of this day and have some sort of event. This past December we planned #WalktheBlock, a 24-hour walk to shine a light on youth homelessness through walking. We partnered with Saint John's Cathedral and for 24 hours walked around the Cathedral. We had a RV supplied from a donor, had lots of food and drink donated, and for 24 hours we walked, talked, laughed, visited and most importantly, got people thinking about homeless youth.

I was surprised by how many of our donors swung by to walk a few blocks. Some called ahead and asked if we needed anything, others showed up with food and drink. It was certainly an amazing day for us and for the youth we serve.

Something that I was not expecting happened. With so many donors coming by I had the chance to take a walk with many of them. Some walked for five blocks while others walked for longer. Each time I walked with a donor I finished feeling like our relationship had just been catapulted to another dimension.

It didn't matter what we talked about. It could have been about why we were walking or how the day was going. Many times it was about their day, their family, something personal about them.

And I learned. So much more about them than I could have ever possibly learned from a phone call, a site tour, or seeing them at a special event.

We had many successes that day. Learning so much more about so many of our donors certainly was on the top of the list.

Take a walk with a donor. Listen. Let them talk.

Thanks for reading!

Donor relationships

I have said many times that I love the "R" word, meaning that I love the word "relationship".

It is a word that too often is overlooked by fundraisers and professionals in philanthropy.

And that really needs to stop.

If you are passionate about your organization's mission, get into solid relationship with your donors.

If you want to rock your budget, build relationships with your donors.

If you want to build a source of revenue that that your organization can count on, make sure your donors know that you care about them.

How does one go about this?

Call them. That's right. Next time you get an email from a donor asking a question, call them with the response.

Invite them on a tour of your facilities.

Email them a video thank you note.

Send a personal note.

Send them an impact report, or annual report. When we send these out we add a big "Thank you" on the back with signatures of our team.

These are just a few ideas of many. Start here and I assure you your relationships with donors will change.

Thanks for reading!

Human touch

I have been re-posting some of my most read blog posts lately mainly because of life being so crazy. I am back to having time to write.

And I want to write about something so very important.

That is treating your donors and supporters as human beings.

Thank them.

Call them.

Ask them how they are doing.

Ask them for their opinion on something.

Ask them to pre-read a direct mail piece that you want to send, getting their opinion.

Call them. Yes, I am writing this again.

Invite them for a tour of your facilities.

I could go on and on.

There is a reason why people donate to our causes. We need to know why. And we need to ensure that our donors know how grateful we are and that we don't just see them as a human ATM.

Short but sweet. What will you do today to treat your donor as a human being?

Thanks for reading!

Does passion help success?

I often go back and forth in my head on whether or not passion for the cause helps to make a fundraiser successful. Can you totally rock and roll in fundraising and relationship building if you do not have a passion for the mission of your non-profit?

I imagine the answer to this question is yes.

But not for me. I believe many of the successes I have in fundraising and relationship building come directly from the huge amount of passion I have for the mission of the non-profit I represent.

I often think about this when I meet or hang out with other fundraisers. Or when I meet someone for the first time who tells me they work in development and then tells me how unhappy they are at their current position.

First time meeting them.

I realize these are two different topics. I'm sure someone can be unhappy at a job that is at an agency whose mission the individual loves but for some other reason they are unhappy.

Then there is the non-profit fundraising employee who is only focused on their career and always moving up. I get it. I was once 25.

But back to passion. Does it help you in your fundraising and relationship building efforts? Do you believe it is critical to hire people for your development team that are passionate about your mission?

I would love to hear your thoughts!

Thanks for reading!

The Special Event is not dead

To be clear, I mean the big Gala or dinner. I mean the event where your guests get all gussied up to spend an evening supporting your organization.

I have heard everything there has been said as to why to not have an event like this:

Too much time.

Too many staff.

Not really worth it.

Time, energy and money can be better spent elsewhere.

Exhausts volunteers.

All of these can be true. But I believe that they don't have to be true. I believe that the Gala or dinner is not dead. I believe that you can plan a hugely successful event and wake up the next morning feeling really good about it.

Here are some things we do to create an event that rocks it without destroying us, our volunteers or our budget!

Create an event that is as far away from your typical fundraising dinner as possible. Make it fun. Honor someone. Invite someone special to speak.

Get board buy-in. Get them excited about supporting and selling the event. Their support is crucial.

Invite staff to not only be there, but to help with the event. Donors LOVE to engage with staff who are doing the work of the non-profit. Hanging out with staff makes a big difference for donors. Our staff wants to help, and their help doesn't just mean more engaged dnonrs but it also can mean that you spend less money on services that staff can help with.

There are dozens of wonderful companies in your community that want your business. They want to run your auctions, run your check-in, charge your credit cards and decorate your room. This year we are trying something different and inviting staff to run our check-in and check-out as well as being there to support our auctioneer during the paddle raise. I have seen it done successfully before and I really want to try it.

Table sales/sponsorships will make or break the event. If you rock it in sales you have a really good chance of having a successful event. This is an all-hands effort: board, staff, donors, local community supporters, past board members, etc. As someone who very much values relationship, be sure to bring value to sponsorships, real value. Being acknowledged in the program is not really value. Get creative.

Take care of yourself! Self-care is uber important when planning an event.

Location. Location. Location. Plan your event at a hotel or conference space that honors your business and the fact that you are a non-profit. I like choosing a place with a catering sales person who I like to work with and who gets what we want to do.

Continue honoring your donors and supporters. This is big for me all year and I make sure we keep our eyes on this prize when planning our annual dinner. Quick thank yous, immediate invoices when asked for and ensuring all benefits have been taken care of.

A special event such as an annual Gala or dinner can be quite the benefit for your non-profit and your mission and it doesn't have to be a nightmare!

Thanks for reading!

An amazing non-profit employee

For those of us who fundraise for a non-profit, working at an agency filled with amazing, committed staff makes our jobs so much easier.

I am one of the luckiest guys in fundraising as I get the opportunity to fundraise for an agency that is filled with employees that bring it every day and are incredibly committed to the cause of serving youth experiencing homelessness. Every day I am blown away by their work and by their effectiveness in changing lives, in supporting youth, and in simply just showing up to serve those who are in need.

One of our employees that consistently rocks it for the youth and for our mission, and one who on a daily basis blows my mind with how incredible he is in supporting the youth we serve, is Clayton.

Clayton works in our Drop-In Center and supervises the staff there. The Drop-In Center is open Monday- Friday and is a place where youth experiencing homelessness can come by for a hot breakfast, to do laundry, take a shower as well as receive any of the dozens of services that our staff is there for to provide them.

I have met amazing youth at the Drop-in Center and spend a lot of time there as it's just across the street from my office. Sitting in the office for even the shortest of times one gets an immediate feel for what the youth we serve go through every day as well as the challenges brought to staff every day.

I have watched Clayton for almost a year and his patience, kindness, directness, empathy and compassion shine through in every interaction he has had with a youth. A youth could be screaming at him and this wonderful man, a veteran of the Iraq war, will simply stand there and listen. And listen. He then calmly will give guidance and support to the youth, and in a very calm and quiet tone take a situation that would freak most of us out and end it with there being some kind of resolution within the youth.

Watching Clayton invigorates me and strengthens me. It makes me want to be a better person. He 100% makes me a stronger fundraiser as after watching him in action I come back to the office and share what I have seen or learned with donors.

Clayton is also a rock star in my eyes because of his team. Our employees who work in the Drop-In Center are rock stars, each as an individual and as a team. Every day they are they for the youth we serve, in so many ways. And every day they greet me with kindness and a smile, the same way they greet the youth.

I'm sure your organization has a Clayton, or several Claytons. Thank them. Let them know they rock. Let them know you as a fundraise are way grateful for all they do. Introduce them to donors. Your entire fundraising world will change for the better.

Thanks for reading!

Relationships are the key

I use the "R" word a lot.

Peers on my fundraising team have heard this word so much that they incorporate it into many of their conversations and actions.

Fundraising isn't about a check. It's not about a response to a direct mail appeal or a company saying that they will purchase a table at your annual Gala.

Fundraising is all about relationships.

Having a problem with lapsed donors? You wouldn't be  alone. Many non-profits aren't even paying attention to those donors who once used to financially support the organization but for some reason stopped.

Having a challenge with taking a one-time donation to a long-term donor? I wonder how many non-profits are even paying attention to this.

Fundraisers are vital to the mission of a non-profit. I hear all of the time that fundraisers are too busy to do this or that. Too busy to call a donor. Too busy to actually sign a thank you letter. Yes, I was honestly shocked when I received a thank you letter letter from a local major non-profit I had donated to and the signature was pre-printed on the letter. Seriously?

We cannot be so busy that we don't make time for relationships. Relationships are the key to any fundraising successes we will have.

And you have time for them!

Every donor receives a tax letter/thank you letter. Call them the second you receive their donation!

Send something to a new donor. Perhaps a note signed by the board or perhaps an invite for a tour.

Use all of your social media to thank a corporate sponsor.

Sign every thank you letter. Add an additional note.

Call a few donors every week. Not for an ask, just to check in.

Build relationships. You won't regret it.

Thank you for reading!

Keeping my eyes on the prize

We have all heard this before.

In fundraising, the prize is our budget. We have to ensure that our agency (or whoever we are fundraising for) gets to the amount of revenue that is in the budget.

I do that by constantly creating, growing, nurturing and sometimes letting go of relationships.

Relationships are key to the success of my development plan and to my goal of getting to the prize. When I put focus and energy into relationships, challenges I seem to be having go away.

When I lose focus and start getting bat crazy about this thing or that thing or this person or that person, I totally take my eyes off of the prize.

I do this a lot. Not all of the time and certainly not most of the time, but I do get drawn in to drama, sometimes drama of my own making. There is honestly no place in fundraising for drama. It is toxic.

Less drama, more eyes on the prize.

Get that year end appeal out.

Thank the donors who donated yesterday.

Meet with my team about what we are all working on, even though we just met a couple of days ago.

Call a donor just to chat.

Put some time into the fundraising dinner.

Ask team members if they need any of my support to ensure success in what they are working on.

There are many things we have no control over as fundraisers. In the end, we have to raise money. In the end it's the relationships we have created that matter.

Now you've seen what my list is to keep my eyes on the prize. What does your list look like?


Thank you for reading!