Another silent auction?

You're planning your next fundraising event and it is up to you and your team to decide on whether or not there will be a silent auction.

Last year there was. And the year before.

Everyone complains about the time and energy that have been put into the silent auctions, and you think that maybe the time has come to pass on the idea.

As a fundraiser and as someone who loves a good (note: good) silent auction, I say go for it.

These are a few things I incorporate that will make your next silent auction rock without affecting your budget or draining you and your team:

Create a budget of how much you want to net.

As you secure items, add a conservative value to them, meaning how much you think you will get.

Build partnerships and relationships with those who donate items just as you would with those who donate money.

People (including myself) love bidding on experiences. Think of a staycation or a super-sweet place to stay that is a short distance away.

If you're thinking of a trip further away, it's not easy securing airline tickets and I have found that if an incredible package including lodging can be created then you don't necessarily need airfare. Sometimes the tickets get in the way of how your donor wants to do their trip.

You might be thinking that all of this is great but your organization doesn't have an event where you could do a silent auction. No worries! Create one online! I recently bid on a few items for an online auction supporting Second Wind Fund in Lakewood, CO. I honestly don't even know if they had an event associated with it. They may have, but the auction was complete without anything else.

Lastly, please know that I am fully aware that this takes time. I can't give you that. I can tell you that it's possible to plan and execute a successful silent auction without it being a complete drain on staff and volunteers. Perhaps that is another blog post!

Thanks for reading!

Reignite your fundraising: donor communications

Whenever I am at a conference or meetings about fundraising and non-profit development, donor communications is always a topic. Great ideas and solutions are shared and everyone seems to leave with a list of initiatives they will work on when they get back to their organization.

And then everyone gets busy. Many of those wonderful ideas are left as notes and don't become reality.

As we reignite our fundraising, here are two opportunities:

First, consider that simply thanking a donor isn't enough if you want to build a relationship with them and create a long-term desire to support your organization. Actions you can take include a phone call to your donor upon receiving a donation; adding a personal note on the thank you letter (and please sign the letter, don't use a stamped signature!); ask you CEO or a board member to follow up with a phone call to thank. Then, you can really take the relationship to another level by letting them know how you spent their donation!

Yes, a few months after their donation let them know how you spent it. That makes all of the difference in the world to your donor.

Second, create a very personal communication between you and a group of your donors. Mine is a monthly impact email I send to major donors. Directly from me to them, very short, containing information that lets them know how their giving impacts our mission. This has been very well received by donors and has allowed me to engage them on a higher level.

Don't let the communication stop there. Check in every once in a while. Ensure that the only time you are speaking with them is not when asking them to consider their next donation.

More ideas to come!

Thanks for reading!

Passion with purpose means successful fundraising

What are you passionate about?

One of the traits I immediately see when looking at someone I consider to be an amazing fundraiser is the amount of passion they have for the cause they fundraise for.

It makes sense. Work for an agency that serves in an area that you are very passionate about and your passion is bound to support your fundraising efforts. This has certainly proven true for myself. Yet it's also true that passion alone might not be enough. I also need purpose.

There are many in our field who are in fundraising for some other purpose other than being able to allow their non-profit mission to totally rock.. Perhaps they believe it's a good stepping stone to something else or perhaps they needed a break from the corporate world and this position fits for them at this time. These scenarios don't really benefit the agency, and they could detract from successful fundraising. There is little we as fundraising professionals can do about this except ask more questions when hiring and keep the passion alive on our teams.

I would personally much rather have someone on my team who is hugely passionate about the cause, and whose constant actions and thinking will be focused and purposeful on the success of their work, not thinking into the future about what might come next. Focus is huge in fundraising.

I have met all types of fundraisers since I entered this world and those making the biggest change have passion and purpose.

Just something to think about when considering a new staff member or when thinking about what makes for success in fundraising.

It's also something to think about when you are thinking about a move. It's always something good to consider when taking a look at yourself in the mirror, whether for a new position or your current one.

Thanks for reading!

We must be inclusive in fundraising

I recently met with a development person from an organization that we support financially. We are new to LA and they were one of the first organizations we donated to upon our arrival one year ago. Our first donation was not our last, and now we are "members" as well as being vocal supporters.

NOTE: As long as I have been writing this blog and as long as I have had my @FundraiserDan Twitter account, I have gone out of my way to keep my fundraising world separate from my personal world. With this encounter that I am writing about, I believe it's necessary to bring in my personal life. I won't necessarily make a habit of it.

Donors come from all walks of life. We are different genders, races, martial statuses, gender identities, orientations (as in sexual), faiths, classes and this list could go on and on.

We as development professionals and fundraisers need to be inclusive. Yes, there are some non-profits that might not want donations from certain parts of society, yet for me, serving and agency that advocates for abused kids, I work to be as inclusive as possible, and as honorable as possible to all donors.

I say "I work to be" because I give it an honest try. I may not always succeed.

From how we use salutations in our donor letters to how we refer to a donor's significant other, to how and who we thank, this is something we really need to pay attention to.

As a donor and a huge supporter, I was pretty disappointed when the development person I was meeting with referred to my husband as my partner. In our conversations prior I had used the term husband and even in that same conversation I had used the word husband twice.

I'm sure it was not her intention, but in one swift sentence, she demeaned my marriage.

Too sensitive, no way. This is a new world. Yes, gay people are actually married these days (and have been for over 10 years.) Let the donor inform you as to how you should be referred to or as, and I did that.

Yes, not all gay couples are married, or want to be. I am, and I very much do.

We have to pay attention to this. And not only this. Gender pronouns are important, as is making sure we thank the wife if she is the donor or at least both people in the couple. Too many donors are thanked via their spouse and their spouse only.

If you don't know, ask. I assure you there will not be any offense taken. In fact, you might just catapult the level of your donor relationship.

Thanks for reading.

One priority today

Recently in our development team meetings we have been talking about our priorities. Not just as a team, but individually.

As each team member talks about what they are working on for the week, they share with the team their main priority for the week.

Just one.

It's so helpful. So powerful. Just one priority.

Cancel out the noise of the daily craziness and think about what one thing you want to rock today. Make a solid choice to go for it today. Don't let anything or anyone get in your way.

This cam make a huge difference for any development team, but the idea of focusing on one priority isn't exclusive to non-profit fundraising.

Go for it.

Thanks for reading!

Pick up the phone!

It's so easy.

In donor-centered fundraising, it's crucial.

Every day I try to respond to emails by picking up the phone and calling the person who just emailed me. They are usually happily surprised.

Then we get to talk. How is their day? How are we doing in our programs?  Yes, our Gala was incredible. Our relationship just got stronger.

Calls don't have to be reserved for donors. Call your vendors too. Build relationships everywhere you can. Your development and marketing efforts can only get stronger because of them.

Plus, in some cases, who will make someones day.

It's easy. Just pick up the phone.

Thank you for reading!

So many fundraisers looking for jobs

In the last couple of weeks I have had the chance to engage with fundraisers and development professionals from all over the LA/southern California area.

I was struck, and can't stop thinking about this, by how many asked me if I knew of an open position somewhere, or if I had any openings on my team.

I believe the most recent number for development staff in regards to how long they stay at a non-profit on average is 14 months.

Just 14 months. Imagine the effect this has on the agency, their donors and stakeholders, their mission, and their staff.

I believe if a development staffer is paid well, respected, engaged, empowered, treated kindly, asked to contribute at high levels and knows what is expected of them, then the chances they are looking for something else decreases significantly.

So what are we non-profits doing wrong? Is it all about salary? I don' think so. Many of us work in the non-profit world because of our passion for the cause, because we want to change the world.

I believe it comes down to how development staff is treated. Unfortunately not all development staffers feel empowered. Many I spoke with said they do not feel respected at their agency. Many feel overworked, with crazy expectations. These are just a few of the things I have heard in the last couple of weeks.

Food for thought. I wanted to write this because I love being in non-profit development and I think we can create amazing opportunities for those we hire. Then with move forward and raise the critical funds needed for our missions to succeed.

I also think that we as non-profit and development professionals need to look in the mirror more often. What are we doing that needs to change so that our development teams will thrive, and stay?

Thanks for reading.

I made a mistake

I don't think mistakes are only made by fundraisers or those of us in non-profit development. Yet I do think that the more we make as fundraisers the stronger we become, the more knowledgeable we become, and the more successful our fundraising efforts are.

It's not easy when confronted with a mistake. Whether it's around your style of leadership, a fundraising campaign, a special event, an interaction with a staff member or board member. I guess this list could go on and on.

I definitely learn from my mistakes. That's the whole point. If I can't learn from them I am pretty much doomed. If I can't figure out what was going on or what happened, or even care to take the time to look at all of that, I'm doomed.

If I am afraid to take risks or try something new, success is not going to happen.

I have to constantly be open to learning, to the feedback of others, and to be taking those risks.

Fundraising/development is ever-changing in our world. The way we build relationships, or even how we think of donor and partner relationships, is different than it was just five years ago. Direct mail is changing and how we look at special events is changing. And then there are those things we don't know until we know, especially if you are new to your development team.

Learn from your mistakes. Take risks. Be donor-centered. Rock it with your team. Honor them. Remember that those doing the amazing, life-changing work for your agency cannot do it without your successes. They and those your agency serves are counting on you.

Have an awesome day!

3 quick actions for today

It's Friday.

We all have our own rituals throughout the week, and on Fridays I like to have a long list of action items for the day. I try not to schedule any off-property meetings and focus on one thing: donor relationships.

Three actions that are consistent for Fridays with me are:

Call a donor. Or several donors. Not a donor who is getting close to their time for the annual donation. A donor who you just want to say hi and thank you to.

Do a site tour with a donor. Some of you might not have this option. In that case invite a donor for a coffee. Yes, face to face time with the donor is the key here.

Spend some time on your next current-donor mail appeal. It might not be for another few months, but some creative time spent today will totally pay off. Remember, donor-centered.

I absolutely love time with donors. If you are new in fundraising and still uncomfortable with calling a donor or meeting with a donor, I promise that the more you do the more comfortable and even fun it gets. Your passion for the mission of your agency and the donor's passion/vision for the mission can only grow stronger when you spend time with them.

Thanks for reading!

One in five children

This is one of those posts that will typically not get a lot of reads. When I write about topics like poverty, hunger or HIV/AIDS, many tend to skip the post.

I will keep this post short.

The federal government released poverty numbers this past week.

One in five children in California live in poverty.

One is six children in the US live in poverty.

No matter why you read my blog or why you connect with me personally, I ask you to please consider these numbers.

So much wealth. So much privilege. Yet so many live in poverty.

As fundraisers and people who work with non-profits, we can take action. We can also build bridges with communities whose main mission is not ours, and become stronger. We can find connections with our work to poverty, to hunger and to class. In the Los Angeles area, where I live, it is not difficult to see hard-core class distinction.

If you would like more information on poverty in the US, please click here.

Thank you for reading.

Los Angeles!

I'm here!

After years of dreaming to live in southern California we took the risk and made the move. We both left amazing jobs and a great life for warmer weather, more culture and of course surfing!

I am thrilled about so many incredible non-profits in the Los Angeles area doing so much for those with nothing, those in need and making huge efforts to make the area a better place to live for everyone.

I was fortunate to have so many amazing interviews with many of the organizations and on August 17th I begin my new path. I am super excited.

I am also super excited to take the rest of my days off and continue getting to know the city, as well as more surfing!

If you're in the LA area I would love to meet you!

Once I get started I look forward to creating an amazing fundraising team and once again work hard to make a difference in the lives of others.

Thanks so much for reading!

Making the right hire

Before I begin about my thoughts around hiring for your fundraising team, please remember that I a  fundraiser. I am not a recruiter or a human resources person.

I do, however, hire people. I hire people to be part of an elite fundraising team.

So here are some thoughts:

The hiring process begins long before there is an open position. Whenever I meet people out and about who I think would make an incredible part of my team and seem passionate about the cause, I stay in touch with them and add them to my "back pocket" list. We all meet people who intrigue us or who we constantly here are doing incredible things in fundraising. So start that list.

Keep you job descriptions up to date. This is crucial. Make sure that the position you are putting out there matches the actual day-to-day expectations of the position. Job duties should match for sure.

Be very clear in your job posting. If you need someone to rock with corporate giving, make sure that is clear in what you post. It's also nice to put if the position is 9 -5 only or if occasional evening/weekend work is required.

Look at your budget with your team and see how the new person could support what you are trying to accomplish.

Start with ten-minute phone interviews. If you have a human resources person, take advantage of their expertise when creating questions.

Once you have a list for in-person interviews think of two others who might be able to do the interviews with you. Consider someone on your team and consider a program person.

In-person interviews are very important. Do not start preparing five minutes before. If you do, you are doing a disservice to you, your team, your agency and those you serve. Remember that you are looking for an individual to help your team go to new levels. Invest in the process. I will also add here that it is important for me to use the same questions for each candidate and to do each interview with the same co-workers.

If you have any past negative experiences in hiring, keep those in mind when interviewing. Be frank. Be clear about performance and expectations. Dig deep into your candidate's past experiences so you have a clear picture of what they can bring to your team.

With final interviews, it's great to include five minutes with the ED/CEO and/or someone on senior staff.

Finally, remember that the longer a future employee stays on your team and the more they bring to your team the better off everyone will be. Take your time.

Thanks so much for reading.

Tips for the fundraising professional's job search

I am on day 14 in Los Angeles.

A quick personal note (which I try to stay away from on my fundraising blog): We moved here after years of wanting to be in southern California for the warmer climate, the culture, the food and of course to be able to surf more often!

Being a fundraising professional on a job search in a city where nobody has ever heard of you isn't an easy task. Yet for some amazing reason I have had the chance to interview for some pretty incredible non-profits doing life-changing work in the Los Angeles area.

I wanted to pass along a few tips I do during the job process here. Some of these I realize are just :

Do not be in a hurry.

Get very comfortable with working with recruiting firms, especially ones who don't necessarily show that much respect for fundraising professionals or non-profit professionals as a whole.

Focus on getting in front of those who would actually hire you. This means rocking it through the recruiters.

As with any job, write an eye-opening cover letter specific to the position. Remember that you want to get in front of the person who will actually decide to hire you.

Be early to your interview.

Study the budget before the interview. For fundraisers this is crucial.

Don't promise the world. Focus on your past experiences and successes.

Dress for success.

Have a list of seven professional references that includes folks who you have reported to, who have reported to you, board members and professional contacts.

I think that's a good start!

Thanks for reading!

Passion for the mission

I think of this often.

Does a member of your fundraising team need to have a passion for the mission of the non-profit?

I say yes.

I bring it up often when interviewing. I believe hiring the right people for your team is the first key to a successful fundraising team. Or any team for that matter. And I talk a lot about our mission when interviewing.

After all, we serve youth experiencing homelessness, youth who have nothing. We don't do the mission or the youth any justice if we can have folks out there building relationships in the community who don't have a passion for our work.

It's not difficult to figure out in the interview process. As a fundraiser, I want my team to have as many tools as possible to take out and build relationships and partnerships with. Their work will be so much easier if they are passionate for the cause.

Another reason I want members of team to be passionate for the mission is that I will know that coming to work and rocking it will fulfill them personally. Between being personally fulfilled, working with other who are equally passionate for the mission, being empowered and supported on all levels, and working with an elite team of fundraisers they will inevitably love their work!

I would love to hear what other fundraisers think.

Thanks for reading!

I started using lists

There seems to be  a lot of solid opinions on whether or not making lists help with finishing tasks or don't help.

For years I have met folks, speaking of fellow fundraisers here, who make lists and they work from them. I always thought that this was a great idea for them and I'm glad it worked for them.

Then, last year, while preparing for our weekly development team meeting, I realized that I was one of those fundraisers who works from a list. Just like that! And I had been doing it for some time.

You see, every Monday morning I prepare for our weekly team meetings. I create a list of items I want to chat with the team about and during our meeting we go over those items. Then, that LIST becomes a check off of items I will work on for the week.

It could include meeting with a particular staff member, something to bring up with my boss, starting an event invitation or working and working on a direct mail piece.

The simple fact is that for me, starting the week with a list of items, regardless of whether or not they are already on my calendar or in notes or whatever else I use to plan, helps me considerably.

It shows me the intensity of the week.

It allows me to celebrate as I cross things off.

It keeps me focused, which does not come natural to me.

It allows to continually throughout the week check in with others about what we are working on, how things are going with those items, and how others can support.

I could on. I won't.

For me, lists work. Or should I say, a Monday morning list for the week works for me.

I have met many fundraisers and work with many fundraisers. I realize we all have our tools that support us and the successes we have. This may or may not work for you. I wanted to share it because it works for me.

Let me know what you think.

Thanks for reading!

January fundraising

Yes, I am aware that January is almost over! My has it flown by. I still think it's relative for fundraisers to talk about making January an awesome month.

As a fundraiser, January has always been an interesting month. In most of my positions I have breathed a sigh of relief in early January or been devastated by a failed end of year effort. In some cases I have been able to create a quite strong fundraising month in January based on rigorous efforts and relationship-building in December.

At my current agency we run a fiscal year that goes from October to September. No craziness in December as far as making budget but we still rock it due to it being an important month of giving for our donors.

So what do we do in January? Regardless of whether this is the start of your fiscal year or in the middle, all of these suggestions could help:

Make sure every donor from December has been thanked.

Make sure all of your recurring monthly donors have a received a letter telling them the total amount of their giving for the past year.

Personally call all of your major donors and thank them for donating last year.

(At this point you might be seeing a pattern. Basically, are you in relationship with your donors, do they know that, and are you in a position to continue that relationship this year.)

Send a year-end review to your Board of Directors. Let them know five or six highlights of the past year and a couple of things that surprised you.

If this is something that you can do, send the same type of email to the entire staff.

Meet individually with your team members and talk about how you want to rock it with them in the next couple of months. Be prepared.

Learning. Yes, most of us have a lot to learn. Hold a training for your team.Go to a training. Create a "101" for folks you lead.

Finally, it's important to not give up on lapsed donors from last year. You've run the numbers and you see that your donor retention rate was not that good. Just because you are in a new year doesn't mean you need (or should) give up. Create a plan to engage with those donors.

Let's make January an incredible month!

Thanks for reading!

An awesome fundraising team

I think about this often.

As a fundraising professional.

As a leader of a team of fundraising professionals.

As a person who is responsible for raising funds so program people can do their jobs.

As a human being who is completely passionate about making positive change in the world and intensely passionate for the mission of the agency I fundraise for.

What makes an awesome fundraising team?

Several things:

People who give a shit about the mission.
People who have some sense of a work ethic.
People who aren't afraid to talk about the mission.
People who aren't afraid to build relationships.
People who aren't afraid to make a financial ask.
People who realize there is no box.
People who care about more than just themselves.
People who are creative.
People who can listen.
People who have the ability to set their own personal ego aside.
People who can lead if their in a leading position and who can mange if they are in a managing position.

This is a start.

We as fundraisers are changing the world. Our success makes a difference in whether or not the program folks can do their job, which in our case is saving and changing lives.

An awesome development/fundraising team is vital.

Thanks for reading.

Vote

I am slowly getting back to writing blog posts and thought today I would jump right into it.

Please vote.

It's so important.

I personally believe it's important for everyone, yet I also believe that it is even more important for those of us in the non-profit world.

Who will be the voice for those we serve if we don't vote?

If those of us who have a good pulse of difficulties and challenges of the people we serve don't vote, how can things ever get better?

I could list quite a few other examples of why I think you should vote, but I will stop here.

Please take a moment and vote. In Colorado, it's super easy to either send in the mail ballot or vote early.

Thanks for reading!

Human touch

I have been re-posting some of my most read blog posts lately mainly because of life being so crazy. I am back to having time to write.

And I want to write about something so very important.

That is treating your donors and supporters as human beings.

Thank them.

Call them.

Ask them how they are doing.

Ask them for their opinion on something.

Ask them to pre-read a direct mail piece that you want to send, getting their opinion.

Call them. Yes, I am writing this again.

Invite them for a tour of your facilities.

I could go on and on.

There is a reason why people donate to our causes. We need to know why. And we need to ensure that our donors know how grateful we are and that we don't just see them as a human ATM.

Short but sweet. What will you do today to treat your donor as a human being?

Thanks for reading!

The special event is not dead

Our organizations largest financial fundraiser of the year was last week.

It was a dinner.

I hope I didn't already lose you.

It was also a time when we honored an individual, a business and a civic/faith group for all they have done for us as an agency and the youth experiencing homelessness we serve.

I can imagine what you might be thinking: another fundraising chicken dinner.

I know.

This my first time planning this event. With a little over a year here and the experience of being at the dinner last year, I wanted to make some changes and take some risks.

Yep, risks.

Taking risks with an event, especially your biggest event, is not always a feel-good task.

All of the risks we took were focused on making the event more about our agency and the youth we serve as well as trying to reduce the expense budget.

Instead of hiring one of those amazing companies that does check-in and check-out and gets all of your guest information, we asked staff to do that.

Big, famous emcee? We asked staff to do that.

Expensive video company? You guessed it. We asked staff to do that.

During our live ask we had staff and volunteers greet each guest as they committed to a donation. The guest was handed an envelope with the amount they had just raised their number for. Over 90% of those who made donations filled out the enclosed information for the donation and handed it back to us.

Our check-in and check-out processes worked. No lines. Just amazing staff greeting those who allow us to do our vital work.

In the end we beat budget while cutting our expenses by 43%. We can now tell our supporters and future sponsors of this event that for every dollar that we spend on this event we raise five.

Take risks. Make your special event about you and your mission. Every single detail goes back to your mission. You might be pleasantly surprised.

Thanks for reading!